Since last week Italy is talking about it: Italian university students have failed in lifestyle. According to a “Sportello Salute Giovani” study, based on a research made by Facoltà di Medicina e Chirurgia of Università Cattolica del Sacro Cuore, Rome and Istituto Superiore di Sanità, only 4 students out of 10 follow the national fruit consumption guidelines, and only 2 out of 10 follow the vegetables consumption ones. Furthermore, there are too many sedentary students (30%).
This data makes us thinking, showing that often students do not listen to recommendations. Only 8,5% of them in fact, take 5 meals a day and more than 33% skip breakfast; eventually, 11,33% consume too much caffeine.
The reactions to the study have been different, showing polemics, discussions and, most important, some campaigns to prove Italian students are not just coffee and chips. Among them, our friends of “Lo Studente Indeciso ai Fornelli” decided to push their followers to show that Italian student is a regular fruit and veggie eater. How are they doing that? With the “#ieatit!” campaign. Students are new graduated are now posting selfies with fruits and veggies, using the dedicated hashtag. The goal: prove new generations are able to take care of themselves.
Take a look to the initiative and you will find the face of our founder Chiara too! The aim is to show a healthy lifestyle can (and should) be a natural habit for young generations.
Food Innovation Dreamer & Energetic FeatApp CEO